Amplify Your Brand Voice

B2B SEO That Builds Lifetime Customers

What if your content brought your ideal clients to you?

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B2B service, retail, energy, health companies, and more trust us for their marketing content

Grow Your Brand With Expert B2B SEO and Content

Penpixel Creative understands the unique needs of your business. We provide honest B2B SEO support through strategic content optimization, adapting our approach to suit your specific requirements. We avoid short-term gimmicks and prioritize long-term success by conducting in-depth analyses of your niche, product, or service.

Our holistic approach boosts organic traffic, backlinks, SERP rankings, and domain authority, while enhancing your online presence, and strengthening your brand. No matter the size of your business, we're here to adapt and help you thrive.

B2B SEO Agency

Growing your brand starts with creating awareness. A solid SEO content strategy will ensure your company stays at the top of search rankings and in the minds of your ideal clients.  

Penpixel Creative: Why We're a Different Kind of B2B Content Agency

Penpixel Creative is a content agency that goes beyond SEO and top-of-funnel content. Your content can be more than a social media post or blog. Yes, those ensure that your brand is seen online. But what happens next? Where does your potential client land after reading your blog or social media post?

Pricing

Our B2B SEO plans start at:

$3k/month

Average spend for a fast-growth B2B SEO campaign is $5k+ monthly

Grow Your Brand With Our Professional B2B SEO Agency

SEO has become an essential part of digital marketing. But would you believe that it’s just the first step in building your brand and that working with a B2B SEO agency will help you reach exponential brand growth?

B2B SEO focuses on optimizing your website to appear high on search engine results pages based on the relevant keywords your audience uses. Ranking highly increases the chances that users will click on your website.

One misconception about B2B SEO is that it will drive new traffic to your website immediately. There are cases where this can be true, especially if you’re in a very niche or unique market. But most of the time, B2B SEO takes up to 90 days before you’ll really start noticing significant results. 

The advantage of B2B SEO is threefold: First, the slow build-up allows you time to study your audience and create B2B content that will resonate. Second, it allows you to prepare your sales team for an influx of qualified leads. Third, following a B2B SEO content strategy is immensely more cost-effective than relying on paid advertising, especially now that Google and the major social media platforms are raising their advertising rates.

Additionally, working with a B2B SEO agency means your content will continue to deliver results over a long period as the value of your online content increases.

Our B2B SEO Process

We’ll start building your brand with a robust and comprehensive B2B SEO content strategy that reaches new audiences and turns them into lifetime connections. It’s essential to start building your brand now because it’s extremely rare that brands blow up overnight. Penpixel Creative is uniquely experienced B2B SEO agency positioned to help you organically expand your brand and deliver maximum ROI.

1. Onboarding

We’ll get to know each other and present the results of our initial assessment. Then, we’ll dig into the details of your main offers, ideal clients, the industries you service, and the obstacles or issues you help your ideal clients overcome. We’ll also discuss any past B2B SEO efforts you’ve employed, whether you’ve used Google ads (to establish initial keywords), and who your main competitors are.

2. Keyword + competitor research and SEO content strategy development

After establishing your ideal client, we’ll identify the terms they use when they need your services or products and prioritize creating or optimizing content around these. 

For B2B service companies, these terms could be '[offer] company,' or for location-based services, they might be '[offer] company in [location served],' or for industries you serve, they could be '[service] for [industry/persona]. '

If you’re a SaaS or tech company, your ideal clients may use keywords like 'best [category] tool/software' or '[competitor] alternatives' or '[offer] for [sector/persona you serve]' and various others.

We’ll also use AI for heavy, data-based keyword research across all search engines, video platforms, forums and groups, and social media. 

After we’ve exhausted all of the high-intent keywords associated with your ideal clients, we’ll begin developing content for middle-of-funnel and top-of-funnel pages. Prospects typically use terms like “how to…” because they’re looking to solve a problem. We’ll use those search terms to develop content that gets these users into your product or service ecosystem, eventually funneling them to your high-intent decision-making pages.

We’ll also recommend new keyword ideas we find while maintaining your B2B SEO content strategy. 

Finally, we’ll review your competitors’ focus keywords, site authority, backlink profiles, how they structure page content, and any gaps where we can prove your value.

3. Begin content production and technical SEO maintenance

Next, we'll prioritize building pages that target the keywords with high commercial intent. Our team will ensure each piece of content, whether new or optimized, speaks directly to your target audience's needs.

We'll also refine your site's architecture, addressing page speed, URL structure, metadata, headings, images, and navigation.

Alongside those efforts, we’ll identify pages ranking between 11 and 50 on Google for your targeted keywords. Our team will create a strategy using content upgrades, technical adjustments, and link building to improve their rankings.

4. Begin off-page SEO

We focus on acquiring high-authority backlinks from relevant, industry-specific websites. When appropriate, we strengthen your credibility through strategic citations and directory listings.

Our content team amplifies your brand by distributing valuable, link-worthy assets across a network of trusted industry publishers. This multifaceted approach reinforces your online authority and visibility.

5. Monthly progress meetings and updates

We’ll schedule regular, monthly meetings on Google Meet (or Zoom) where we’ll present progress and suggestions. You’ll also receive a detailed report showing organic ranking changes, traffic gains, sales lead gains, any work carried out on and off-page, and finally, a plan of attack for the coming month.

Amplify Your Brand With Our B2B SEO Packages

Technical SEO Increases B2B Website Performance

Technical SEO is all about optimizing the behind-the-scenes aspects of your website to improve its visibility and performance in search engines. It tackles issues like site speed, mobile-friendliness, URL structure, and internal linking.

One of the biggest benefits of technical SEO for B2B websites is improved organic search rankings. When search engines can easily navigate and understand your site's content, they're more likely to give it a boost in search results.

But technical SEO isn't just about pleasing search engines. It's also about creating a better user experience. A well-optimized site loads faster, looks great on mobile devices, and provides a seamless browsing experience across different screens. This keeps visitors engaged and on your site longer, building trust and credibility with potential clients.

Plus, technical SEO ensures that search engine bots can easily access and understand your site's content. This increases the likelihood that your content will be indexed correctly and appear in relevant search results.

By optimizing your site's structure, implementing schema markup, and using descriptive meta tags, you can improve your content's visibility in search engine result pages (SERPs).

How Keywords Impact B2B SEO Strategies

Keywords are the words and phrases that users type into search engines when looking for specific products or services They're the backbone of search engine optimization. By identifying and targeting the right keywords, you can get your business in front of your target audience and increase your chances of being found online.

One of the main goals of B2B SEO is to drive relevant traffic to a website. That's where keywords come in. So, with thorough keyword research, we can identify the terms potential customers use to search for your client's offerings. This allows us to optimize your website's content, meta tags, and other elements to match these keywords.

But keyword usage should be strategic, not excessive. Search engines have gotten smarter over the years and will penalize websites for keyword stuffing. So, our B2B SEO agency carefully selects keywords and weaves them naturally into the content, ensuring a great user experience while still optimizing for search engines.

Keywords are also crucial for off-page SEO. When building quality backlinks for your site, using relevant anchor text that includes keywords helps search engines understand the content being linked to and improves the overall website's authority.

Content Planning & Creation

High-quality, consistent content drives traffic and boosts your online presence. That's why we offer top-notch content planning and creation services tailored specifically for businesses that need fresh content every month.

Our experienced content strategists and writers work closely with you to develop a comprehensive content plan that aligns with your business goals and target audience. We take the time to understand your brand, industry, and unique selling points, ensuring that every piece of content we create is cohesive, engaging, and delivers value to your readers.

With our reliable content planning & creation services, you can expect:

  1. Thorough Research: We analyze your industry, competitors, and target audience to identify trending topics and keywords that will resonate with your readers.

  2. Content Strategy: We craft a content strategy that maps out your monthly content's topics, formats, and distribution channels. This ensures your content is consistent, diverse, and optimized for maximum reach and engagement.

  3. Quality Writing: Our skilled writers create compelling, informative content that's well-researched, original, and tailored to your brand's voice. We focus on creating accurate, easy-to-read content that resonates with your target audience.

  4. SEO Optimization: We optimize every piece of content for search engines, weaving in relevant keywords, meta tags, and internal linking to boost your website's visibility and organic rankings.

  5. Timely Delivery: We know that deadlines are crucial, and we take pride in delivering your monthly content on time, every time.

We provide expertly created blog posts, articles, case studies, and social media content to engage your audience. Our goal? To help your brand consistently deliver valuable, engaging content that your target audience will love.

B2B SEO Client Feedback

“Great communicators with an outstanding work ethic...”
— Danny S.
“Straight shooters who know their industry inside out...””
— Sanjay S.

B2B SEO and Content Marketing: A Powerful Combination

Content marketing is about creating and sharing valuable, relevant, consistent content to attract and engage your target audience. You provide insightful articles, industry trends, and solutions to common challenges that your potential clients face.

Doing this establishes your business as a trusted authority in your field, building credibility with your ideal customers.

When you combine B2B SEO with content marketing, the results can be truly impressive. By optimizing your content with relevant keywords and following SEO best practices, you ensure that your valuable content reaches the right people. This drives organic traffic to your website and increases your chances of generating qualified leads.

Moreover, content marketing fuels your SEO efforts. When you create engaging, informative content, potential customers are more likely to spend time on your website. This reduces bounce rates and improves your overall SEO performance.

At our B2B SEO agency, we create custom strategies that leverage the power of content marketing to boost your organic visibility and drive targeted traffic to your website.

Using Analytics to Boost B2B SEO Campaign Performance

Analytics is our secret weapon when it comes to achieving SEO success. It provides valuable insights into your campaign's performance, allowing us to track key metrics like website traffic, keyword rankings, and conversion rates. With this information at our fingertips, we can quickly identify what's working and what needs improvement, enabling us to continuously refine our strategies to deliver the best possible results.

Accurate data is essential for measuring our efforts' return on investment (ROI). By monitoring the performance of specific keywords and pages, we can pinpoint the areas generating the most traffic and conversions. This knowledge empowers us to allocate resources effectively and focus on the strategies driving the most significant impact for your business.

Analytics isn't just about optimizing existing strategies – it also helps identify new opportunities for growth and expansion. By analyzing user behavior and engagement metrics, we gain a deeper understanding of your target audience's preferences and can tailor SEO efforts accordingly. This allows for refining content strategy, enhancing user experience, and ultimately driving more qualified leads to your website.

Moreover, analytics provides valuable insights into competitors' activities. By closely monitoring their rankings, traffic, and backlink profiles, we can identify areas to outperform them and help you gain a competitive edge in the market.

Analytics is the backbone of any successful B2B SEO campaign, empowering data-driven decisions that generate meaningful results.

Boosting B2B SEO Through Effective Link Building

An effective SEO strategy is essential for attracting the right audience and driving organic traffic to your website. And when it comes to SEO, link building plays a vital role.

Link building refers to the process of acquiring hyperlinks from other websites back to your own. These links act as a vote of confidence for search engines, indicating that your website is credible and relevant. For B2B SEO strategies, link building is even more essential as it helps establish trust and authority within your industry.

One of the primary benefits of link building is improved search engine rankings. When reputable websites link to your content, search engines interpret this as a sign of quality and relevance. As a result, your website is more likely to appear higher in search engine results, driving more organic traffic and potential leads to your business.

Link building also helps to increase brand visibility and awareness. When your website is mentioned or linked to by other reputable websites in your industry, it exposes your brand to a wider audience. This can lead to more referral traffic and potential collaborations and partnerships with other businesses.

Moreover, link building is an effective way to establish your authority and expertise in your field. When authoritative sources link to your website, it positions your business as a trusted resource. This can enhance your credibility and attract potential clients seeking industry expertise and thought leadership.

Creating tailored link building strategies is key to helping businesses achieve their SEO goals and drive meaningful results.

Why You Should Hire a B2B SEO Agency

B2B SEO agencies understand the unique challenges of the B2B industry and develop tailored strategies to ensure your business reaches the right audience. They leverage cutting-edge tools and technologies to uncover valuable insights about competitors, keywords, and industry trends, giving you a competitive edge.

Partnering with a B2B SEO agency frees up your time and resources, allowing you to focus on core aspects of your business. Their expertise and data-driven approach deliver measurable results, such as increased website traffic, higher search engine rankings, and more qualified leads.

By entrusting your SEO to experienced professionals, you can allocate your resources to areas where you can make the most impact while the agency works to establish your business as a leader in your industry. The result? Tangible outcomes that drive your business growth and success.

B2B SEO FAQs

  • B2B SEO is the process of optimizing a website to increase its visibility and rankings on search engines, specifically targeting the businesses you service as the primary audience. It involves strategies tailored to the unique challenges and dynamics of your industry, focusing on driving qualified leads and increasing your conversions. By capitalizing on your audience’s keyword usage, content optimization, and other tactics, B2B SEO helps your business establish its online presence and attract potential clients seeking your products or services.

  • It’s best before working with a B2B SEO agency that you have a well-designed website that effectively showcases your products, services, and unique value proposition. You should also have a clear understanding of your target audience, including their pain points, needs, and search behavior. Additionally, conducting thorough keyword research and competitor analysis will provide a solid foundation for developing an effective B2B SEO strategy tailored to your business goals.

    If you have not established these yet, your B2B SEO agency can help with all of them.

  • You can begin your B2B SEO at any stage, but it’s encouraged to start early, as SEO can take an average of 90 before seeing noticeable results. You can use SEO in addition to a Google Ads campaign initially, and then scale the advertising campaign back as your brand grows and your organic SEO begins delivering results.

  • The timeline for seeing results from B2B SEO varies depending on factors such as the competitiveness of your industry, the current state of your website, and the effectiveness of your strategy. Generally, it takes several months to start seeing measurable improvements in search engine rankings and organic traffic. However, with a well-executed B2B SEO plan and consistent effort, you can typically expect to see results within 90 days, and significant results in 6-12 months, with continued growth and success over time.

  • Yes, we create high-quality, engaging content that aligns with your B2B SEO goals and resonates with your target audience. Our experienced writers and SEO experts will work closely with you to understand your business, industry, and unique value proposition, ensuring that every piece of content we produce is optimized for search engines and designed to drive qualified leads. From blogs and articles to case studies and whitepapers, we'll develop a content strategy tailored to your specific needs and objectives.

  • No. You can opt for a per-project basis, a 90-day, or a pre-negotiated, results-based contract. Most clients renew to optimize costs, or because the first 90-day contract provides substantial results.

  • While B2B SEO is highly beneficial for many businesses, it’s not always the right fit for every company. Its effectiveness depends on factors such as your target audience's online search behavior, the nature of your products or services, and your overall marketing goals. However, for businesses that rely on attracting and engaging other businesses through online channels, B2B SEO is a crucial component of a successful overall digital marketing strategy.

  • Some companies opt to hire an in-house SEO team consisting of a Technical SEO expert, a specialized content writer, and a web developer dedicated to the SEO team. Each team member you hire will average approximately $65K yearly, while our plans start at $ 3K/month, or $36/k yearly; a significant difference considering you’ll have an entire team of experts for one-third of the cost.

  • Yes, for most campaigns, we can establish partnerships with a range of trusted, niche-focused websites in your industry to build solid links and boost your site's authority. Our team assists with both link acquisition and creating quality content to accompany those link placements. With our expertise in building a network, we'll help elevate your site's visibility and drive success in your industry.

  • No, they’re VERY wrong. SEO is changing due to the introduction of AI and AI-generated search results. But the fact remains: Users will always ask questions and expect answers. If you’re a trusted expert in your field or industry, your company must be there to answer their questions. B2B SEO helps put your company in the right place, at the right time to support your potential clients.

  • We focus on creating high-quality, informative content that addresses the pain points and needs of your target audience to drive leads for your B2B company with SEO. By optimizing this content for relevant keywords and ensuring it ranks well on search engines, we attract potential clients who are actively seeking solutions to their challenges. Additionally, we implement strategic calls-to-action (CTAs) throughout your website and content to guide visitors towards converting into leads, whether through contact forms, newsletter sign-ups, or downloadable resources.

  • Our B2B clients typically invest from $3k/month for an aggressive strategy. This includes full planning and analysis, regular keyword research, on-page SEO, content planning and creation each month, technical SEO, link building, and a dedicated strategist (who actually does the work) on all calls and meetings.

  • Investing in B2B SEO is crucial for staying competitive and attracting qualified leads, as more and more businesses rely on search engines to find solutions to their lead generation challenges. By optimizing your website and content, you can improve your visibility, build credibility, and position your business as an industry leader. B2B SEO provides a cost-effective, long-term strategy for driving targeted traffic and generating a steady stream of leads, ultimately contributing to your business growth and success.

  • Determining whether B2B SEO is a good fit for your company depends on several factors, such as your target audience's online behavior, your industry, and your overall marketing goals. Your ideal clients will actively and increasingly use search engines to find products, services, or information related to your offerings. So B2B SEO is a powerful tool for reaching and engaging them. However, it's essential to evaluate your specific needs and resources to ensure that the investment you make in B2B SEO can deliver a positive return on investment.

  • While Google Ads can provide immediate visibility and drive traffic to your website quickly, it's an expensive, short-term strategy that requires a large ongoing investment to maintain results. In contrast, B2B SEO is a long-term approach focused on building organic visibility, credibility, and sustainable growth. By investing in SEO, you can create a strong foundation for your online presence that will continue to deliver results and generate leads long after your initial investment, making it a more cost-effective solution than the continuous reinvestment necessary for a Google Ads campaign.

  • Because my team and I are trusted content marketing experts with experience in crafting winning B2B SEO strategies in:

    • Energy and oil and gas (midstream and downstream)

    • SaaS

    • Retail and eCommerce

    • Real estate and real estate investing

    • Health and wellness

    • Financial investment and products

  • You risk losing valuable opportunities to reach and engage your target audience online, as your competitors who prioritize SEO will likely outrank you in search results. If you lack a strong organic presence, your business may struggle to build brand credibility, generate leads, and grow its customer base in the digital space. Ultimately, neglecting B2B SEO can put you at a significant disadvantage in today's competitive market, where more and more businesses are vying for the attention of potential clients through search engines. Additionally, search engines are increasingly ranking large brands that people recognize and trust, so using SEO to build, strengthen, and maintain your brand is imperative.

What Clients Say About Us

“Their expertise in SEO and content strategy are beneficial and an asset to any company they collaborate with.”

Head of Content @ Construction Company

“An acute knowledge of the B2B Saas industry. An absolute pleasure to work with. I would jump at the chance to do it again!”

CMO @ Financial SaaS Developer

“Top-notch, and I loved working with them. Always diligent, cooperative and flexible. Really good at what they does, and I hope we work together again someday soon.”

Senior SEO Analyst @ Marketing Agency

“An outstanding experience. Experts and ensure flawless communication and exceptional support. What really stood out was their relentless dedication to delivering the best possible results.”

CBDO @ Online Publication

Ready to Grow Your B2B Company and Brand?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.