Case Studies

TAG

The Alexander Group (TAG) is an executive search firm based in Houston, Texas, trusted by large corporations worldwide to find and place C-level candidates in the legal, life sciences, and not-for-profit industries. Its leadership experience is drawn from top firms like Korn Ferry and Spencer Stuart. It combines industry-leading expertise with a personalized approach to C-level search.

Despite its pedigree, the firm faced a significant challenge: It did not own the number one spot on search engine results pages for its brand name. Additionally, several other companies use this name, making it difficult for search engines to direct users to the correct website.

Approximately 40% of search traffic landed on unrelated websites, sending prospective C-level candidates and clients to competitors instead. This issue meant potentially lost opportunities, impacting the firm’s ability to showcase its expertise in executive search.

Amid fierce competition and a diluted online presence, the firm needed to reclaim its visibility and connect with the right audience. That’s where Penpixel Creative stepped in. TAG partnered with us to improve its website health, and its on- and off-page SEO.

Penpixel Creative began with an in-depth, comprehensive audit to evaluate site health. With these insights, our team fixed on-page metadata issues affecting the website’s search engine rankings. As this process unfolded, the TAG realized it would also require an ongoing content strategy to draw attention to its brand and services. So Penpixel Creative enhanced each page’s content by incorporating additional keywords tailored to the page topic.

The comprehensive approach delivered transformative results, revitalizing TAG’s online presence and driving unprecedented visibility and engagement. Organic traffic increased 300% over four months, while six key pages now rank in the top 10 results for industry-relevant keywords.

TAG is now on a clear trajectory to overtake companies with similar names, ensuring prospective clients and candidates are directed to the correct website. With these results, TAG has claimed its online position. Its enhanced online presence ensures continued growth, attracting top talent and clients worldwide.

TAG Reclaims Visibility & 300% Traffic Growth

Homefield

Homefield, a Seattle-based private equity, operates over 50 tech-focused websites in various industries, including cybersecurity and web hosting. It has affiliate partnerships with hundreds of brands, requiring substantial content to maintain and update these sites regularly. Recognizing a need for a revamped content strategy for three of its tech-related sites experiencing stagnating revenue, Homefield collaborated with Penpixel Creative. This partnership aimed to craft and implement a new content strategy, enhance user experience design, and boost traffic to affiliate partners.

Penpixel Creative conducted a thorough content audit and site assessment, aligning closely with Homefield's perspective. This groundwork laid the foundation for a new content strategy and the production of nearly 2000 new pages over three years, alongside updates to existing content to align with Google's latest algorithms.

The collaboration led to a notable 45% increase in affiliate revenue for the targeted sites, with earnings peaking at $60k monthly and maintaining an average of $45k-$50k. This case illustrates the significant impact of a well-executed content strategy and partnership on affiliate revenue and site performance. For brands aiming to enhance their content impact, Penpixel Creative offers the expertise to drive substantial revenue growth.

Penpixel Amplifies Homefield's Affiliate Revenue

Tennis Express

Game, Set, Match: Elevating Tennis Express

Tennis Express, the second-largest online tennis equipment retailer in the U.S., sought to enhance its content production process to compete more effectively with the top industry player. Collaborating with Penpixel Creative, the retailer witnessed notable growth:

  • A 7,000 subscriber increase on YouTube

  • A 21% rise in social media engagement

  • A 6% boost in online tennis racket sales within just three months

Tennis Express, founded by tennis enthusiasts, experienced a sales surge during the COVID-19 pandemic as tennis and pickleball became popular outdoor activities. However, the technical focus of their content limited appeal to casual players, a gap they aimed to bridge.

Penpixel Creative revitalized Tennis Express’s YouTube channel by introducing new script templates, video directors, and editors. This led to a significant subscriber increase and enhanced brand recognition.

A revamped social media strategy, leveraging platform-specific tactics and tennis influencers from their staff, significantly boosted engagement and cross-platform synergy. This comprehensive approach elevated Tennis Express’s online presence, translating into tangible sales growth, particularly in tennis rackets. It underscored the impact of targeted content and social media strategies on revenue and brand awareness. Penpixel Creative’s intervention illustrates the potential of a focused content strategy to amplify online authority, search rankings, and overall return on investment.

DBRS Consultants

DBRS Boosts Revenue with Content, SEO

DBRS Consultants, a firm known for enhancing operations for optimal ROI, collaborated with Penpixel Creative during the COVID-19 pandemic to pivot clients toward online sales. Recognizing the surge in online engagement, DBRS recommended strategies focused on content and SEO to maintain sales. Given Penpixel Creative's expertise in technical SEO, social media, and content creation, DBRS engaged them to address these needs across diverse industries, including the restaurant and marine sectors.

Penpixel Creative's approach, informed by the latest SEO trends and content practices, involved conducting SEO assessments, crafting targeted social media campaigns, and developing engaging content. For restaurant clients, social media strategies were designed to drive immediate sales through increased awareness and targeted advertising. Marine and retail clients received comprehensive SEO audits and content tailored to boost search rankings for key industry terms.

The collaboration resulted in significant achievements: Restaurants remained profitable amidst growing competition in online food ordering, while marine and retail clients experienced marked improvements in search rankings, domain authority, and brand recognition. Penpixel Creative's ability to create diverse content types was crucial in these successes, demonstrating the power of strategic content and SEO in achieving business growth. Contact Penpixel Creative to elevate your SEO and content strategies and replicate these results for your business.