The Power of Words: How Expert Content Writing Drives Business Growth
Words convey intent and emotion. Both of these are signals your potential audience and search engines use to determine whether your company can provide the best solution to their issues. The right words put you at the top of minds and search engine results pages.
Crafting Brand Narratives for Identity and Profitability
People want to feel good about the choices they make.
Excellent website content establishes your experience, expertise, authority, and trustworthiness with potential customers.
Our writers are people, too, so they understand how important establishing these characteristics is to your customers and your business. They’ve worked as writers across B2C industries and B2B verticals and have an intimate understanding of digital marketing. Their experience allows them to write in your voice and tone – or they can help you create them.
More importantly, they can write content for any channel that engages your audience and ranks highly on search engine results pages. Penpixel Creative’s writers and content writing services allow you to focus on what matters most to you: your business operations.
We can write SEO-optimized content for websites, blogs and articles, video scripts, podcasts, and more because words and content writing services are why we started Penpixel Creative.
How Penpixel Creative’s Content Writing Service Works
We’re a content marketing agency created by readers and writers. We want to ensure high-quality content reclaims the internet, starting with your content strategy.
We’ve gathered a team of trained SEO content writers with technical expertise and knowledge of common writing styles and research best practices who have built an online reputation and proven their skills.
Partnering with Penpixel Creative means working with a dedicated content writer (or writers) who are experts at getting to know your brand, industry, and audience. In most cases, our writers have a background in your industry and can work collaboratively with your team using its language and terminology.
Our content and SEO strategists craft a content strategy designed to build your online presence and draw attention to your products and services. Our writers follow the content strategy closely to tell your story and create engaging, useable content that satisfies search engines and your growing audience.
We treat your content as a significant step in building your brand, just as important as its visual identity. Combine your goals with our brand-building efforts, and your marketing will fuel exponential results for your business.
We offer the following content writing services:
SEO Content
Creating content for SEO takes passion, focus, and dedication. Imagine sitting in front of your laptop to write up to 10,000 words a day—that’s about 20 pages in your average single-spaced book. Can you do it? No wonder everyone thought AI-generated content was the solution (FYI, it’s not).
Our skilled writers take valuable insights from our content marketing strategists and craft content perfectly aligned with your brand, ensuring it stands out in search results.
With so much AI-generated content out there, well-written, human-centric blog posts and landing pages are essential for helping your target audience find your company. Our writers collaborate closely with our strategists to identify the best keywords for optimal results.
The unique aspect of our SEO content writing services is our content templates and briefs. We design his part of the content creation process to boost your chances of ranking for target keywords and driving organic traffic to your site.
White Papers
White papers are powerful tools for engaging your audience and qualifying leads. More than half of all content marketers use white papers for lead generation because they highlight your industry expertise and thought leadership, making them a cornerstone of inbound marketing. They’re a way to showcase your unique point of view on industry issues and illustrate how you implement your products or services as solutions.
When someone provides their email address in exchange for a white paper, it shows they trust your expertise enough to share their contact information. Penpixel Creative understands the importance of living up to that trust.
Every white paper needs to be meticulously researched and expertly written. Our team has the collaboration and research skills, data-gathering abilities, industry knowledge, and business writing experience to represent your brand’s expertise. We can also interview your internal experts to capture your brand’s unique voice and emphasize the topic's key points.
Case Studies
Case studies are a cornerstone of any content marketing strategy and a crucial part of our content creation services. They transform satisfied customers into powerful brand advocates. While leads expect you to talk up your brand, hearing genuine praise from real customers makes a much more substantial impact.
According to Forbes, case studies are the fourth best-performing type of content asset.
But we’ve found that a well-written, genuine case study specific to your industry can be the deciding factor for your audience. Potential customers can see just how your products or services would apply to their needs.
Our expert writers at Penpixel Creative know how to make the reader the hero. They’re skilled interviewers who can draw out the most compelling quotes from case study subjects or work from transcripts for a quicker turnaround.
Most importantly, they’re inherent storytellers who showcase your competitive advantages and value propositions in an engaging narrative. With our content writers’ help, your customers can effectively advocate for your brand to leads who are ready to purchase.
Video/Animation Scripts
Forbes mentions that videos are hands-down the best-performing content assets. A well-produced video will be a game-changer, no questions asked. In fact, 97% of businesses say videos help people understand their offerings better. A short, engaging clip can convey a lot of information quickly and effectively.
But you need a solid script before you get to lights, camera, and action. Our talented scriptwriters are experts in creating voiceover or presentation scripts. Whether it’s for animated explainer videos, whiteboard videos, video testimonials, or video blogs, we can write it. Plus, we partner with an award-winning video production team.
A well-written script sets the tone for the entire video project. It also provides essential guidance to video editors and animators during post-production, helping them bring the written word to life.
Blog Posts
Most B2B and B2C content marketers agree: Blog content is the most effective type of web content writing for building brand awareness. But with a new blog post published every second, simply publishing won’t deliver results.
Talented writers are the difference between good content and great content. Ours are equipped with data from Google Analytics, SEMrush, and other platforms. Penpixel Creative’s SEO content writing ensures your blogs are easy to find so your target audience lands on your website.
Our blog writing services can deliver short-form posts, news articles, or long-form content that showcases your thought leadership and engages your readers with anecdotes they understand. No matter the format, our original copy and content strategies are always well-researched, well-written, and optimized to meet searcher intent and boost your online presence.
eBooks
An eBook represents the perfect collaboration between editorial and graphic design teams. These visually appealing assets are designed to capture attention while being written with the same expertise and authority as a white paper.
Every eBook has just enough text on each page to convey the message without overwhelming the reader. This balance allows for design elements that enhance the written content, making every word count. There’s not a phrase out of place.
Our writers collaborate directly with your marketing team to brainstorm eBook topics, develop an outline, and write the copy for each page, keeping word economy and visual aids in mind. The result is a visually stunning, mid- to deep-funnel asset that provides your prospects guidance, instruction, and thought leadership.
Email Copy/Newsletters
Email marketing delivers an impressive $36-$40 for every $1 spent. This ROI is especially true for small businesses, which can benefit exponentially from building an email list and regularly communicating with their audience.
Achieving this return requires a well-sequenced email marketing strategy that leverages all of your channels and gated content to grow your email list. But it also takes click-worthy subject lines and easily digestible copy to get subscribers to open your emails and click on your calls to action.
At Penpixel Creative, our copywriters know that in email, less is more. They craft newsletters that promote your blog posts, write one-off lead-nurture emails that highlight your latest eBook or white paper, and even create comprehensive email drip campaigns with the guidance of your dedicated content marketing strategist.
If it’s email content creation, we do it. Engage your recipients with concise, conversational, and memorable language.
Custom Content
In some content marketing strategies, a need for custom copy that doesn’t fit neatly into traditional article-writing services arises.
But if it’s content and it needs writing, our versatile writers can handle it:
Guest posts for industry magazines.
Webinars and slide decks for industry conferences.
Flyers or brochures for conferences and company events.
One-pagers for sales meetings.
Executive briefs, original research, product descriptions, LinkedIn summaries, speeches for social events, corporate training material, and much more.
If it’s content, we write it. And if we write it, it’ll do exactly what you need it to.
Website Copy
Unlike your latest blog article or social media posts, landing pages are static. This crucial web content is front and center on your site. Every visitor who lands on your homepage, about page, product, and services pages will see it.
Your copy must be clean, concise, and optimized to rank for high-value keywords. Ha. No pressure, right?
Our SEO-focused website content writing service combines data science and artful copywriting.
The data science part involves developing content briefs based on SEO data and user analytics, which eliminates the guesswork of ranking for competitive, commercial-intent keywords.
The art part is transforming those insights into readable yet SEO-friendly content that incorporates secondary keywords and main topics organically, making it scannable and genuinely representative of your brand’s value proposition.
Website copywriting requires an inherent talent for knowing an audience and for speaking in terms they’ll gravitate toward.
However, nearly three-quarters of businesses need help optimizing landing page pages, which is why we pride ourselves on our copy. Our editorial, consulting, and technical SEO teams collaborate on landing page projects to develop fully optimized website copy, whether it’s landing page copy for your latest white paper or new website content for a total redesign.
Infographics
Face it, readers skim content, searching for specific information. So, most of the copy on any given webpage is just filler.
Infographic writing cuts straight to critical points with quick-hitting facts, quotes, and statistics. Then, we bring this information to life with graphs, graphic design, and illustrations.
Part of professional copywriting is knowing when to show restraint; brevity is crucial to infographic copy. Our writers are expert researchers who collaborate seamlessly with designers to create concise, visually engaging infographic outlines.
Once formatted, infographics can be embedded in blog posts or used as mid-funnel assets to enhance your marketing strategy.
Copywriting
Do you know the difference between copywriting and content writing? While content writing aims to educate, copywriting is about persuading an audience to take a specific action.
Our writers are skilled copywriters and content writers. They excel at creating value-added copy that informs, entertains, and inspires. But they also know when to switch gears and focus on direct marketing and advertising. Both writing styles are essential, but they serve very different purposes.
Our in-house wordsmiths have experience crafting calls to action embedded in blog posts, copy for text ads, display ads, banner ads, paid search listings, social media posts, conversion prompts on websites and blogs, asset landing pages, and brochures.
There’s a time and place for concise, action-oriented language, and our writers have a knack for using it effectively at the right moment.
Choosing the Right Content Writing Service Team
Finding the best content writing service for your organization is crucial, but you’ve come to the right place. It’s simple: Look for content writers and strategists who genuinely understand your brand and goals.
Ready to start growing your brand?
Words convey intent and emotion, shaping how your audience and search engines perceive your business. At Penpixel Creative, our expert writers and strategists are dedicated to telling your brand’s story with precision, passion, and purpose. We’re here to help you build a compelling online presence that drives growth and profitability.
Let's craft content that captivates and converts.